New York Times best-selling author Jonah Lehrer shows us how we can all learn to be more creative.Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output?From the best-selling author of How We Decide comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative “types,” Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively.Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider’s perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration, and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective.You’ll learn about Bob Dylan’s writing habits and the drug addictions of poets. You’ll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. You’ll see why Elizabethan England experienced a creative explosion, and how Pixar’s office space is designed to spark the next big leap in animation.Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world.http://www.jonahlehrer.com/Amazon.com ReviewAmazon Best Books of the Month, March 2012: Combining cutting-edge neurological research with the age-old mystery of how and when inspiration strikes, Jonah Lehrer’s Imagine: How Creativity Works is a fun, engaging study of creativity. Lehrer uses case studies like 3M’s and Pixar’s innovative corporate cultures and Bob Dylan’s songwriting habits to frame scientific findings about the brain and where creativity comes from. You won’t find exercises to help you think more creatively or ways to avoid creative blocks in this book. Instead, you’ll learn how and why creativity is stimulated by certain activities—like looking at the color blue, traveling, or daydreaming productively—and how these activities stimulate creativity in everyone, not just in ‘creative’ people. Lehrer’s focus is as wide and fascinating as his topic itself and there’s something to engage every reader, no matter where you rate yourself on the creativity spectrum. --Malissa KentReview"Jonah Lehrer may be the most talented explainer of science that we've got. His engrossing investigation of creativity and its sources makes Imagine his best book yet."—Joshua Foer, author of *Moonwalking with Einstein "Jonah Lehrer’s new book confirms what his fans have known all along – that he knows more about science than a lot of scientists and more about writing than a lot of writers."—Malcolm Gladwell, author of *The Tipping Point and Outliers"Who wouldn't love a book that validates what cubicle workers already know: Brainstorming meetings are a waste of time." —USA Today"Lehrer writes with verve, creating an informative, readable book that sparkles with ideas." —Kirkus"Imagine *is a great introduction for anyone curious about the nature and dynamics of creativity." — Booklist"Flummoxed by an intractable problem? You probably just need to work harder, right? Actually, try taking a walk instead. Thanks to how we’re hardwired, insight tends to strike suddenly—after we’ve stopped looking. In this entertaining Gladwell-esque plunge into the science of creativity, Jonah Lehrer mingles with a wide cast of characters—inventors, educators, scientists, a Pixar cofounder, an autistic surfing savant—to deconstruct how we accomplish our great feats of imagination. Notable themes emerge: Failure is necessary. The more people you casually rub shoulders with—on and off the job—the more good ideas you’ll have. And societies that unduly restrict citizens’ ability to borrow from the ideas of others -–see our broken patent system—do do at their peril." —Mother Jones"The author of Proust Was a Neuroscientist argues his case using examples ranging from the songs of Bob Dylan to the invention of the Swiffer, adding practical tips (the color blue stimulates imagination; brainstorming meetings don’t work) for better right-brain thinking." —Details"IMAGINE argues that modern science allows us to identify and harness the many different thought processes from which creativity emerges....The book’s strength lies in specific examples – detailed stories about 3M, Pixar, Bob Dylan and Don Lee, the computer programmer who became a master mixer of quirky cocktails. These insightful tales make IMAGINE well worth the read." —Scientific American Views: 61
Special bonus edition. Includes Olivia Johnson's P-file and other little goodies.Not for general release. Views: 61
Born the runt of his litter and gambled away to a rusty old riverman, the Newfoundland pup Seaman doesn't imagine his life will be marked by any kind of glory—beyond chasing down rats. But when he meets Captain Meriwether Lewis, Seaman finds himself on a path that will make history. Lewis is just setting off on his landmark search for the Northwest Passage, and he takes Seaman along. Sharing the curiosity and strength of spirit of his new master, Seaman proves himself a valuable companion at every turn. Part history, part science—and adventure through and through—The Captain's Dog is the carefully researched, thrilling tale of America's greatest journey of discovery, as seen through the keen, compassionate eyes of a remarkable dog. Views: 61
Originally published in 1983, this collection represents some of the greatest short fiction from one of the genre's most renowned authors. These collected works were written throughout Clarke's career, from 1946 to 1981—originally appearing in science fiction magazines such as Thrilling Wonder Stories, Famous Fantastic Mysteries, and OMNI.Between these pages you'll find some of Clarke's most groundbreaking early stories—many of which influenced later classic novel-length work. The title story, "The Sentinel," formed the foundation for what would later become the Space Odyssey series—perhaps Clarke's most famous work. You'll also find "Guardian Angel," a rarely reproduced story that was the inspiration for Childhood's End. Views: 61
'He was blamed for endless disasters, from failed exams to a bridge collapse, an avalanche, even a shipwreck: all due, in the stupid opinion of, first, his fellow-students and, later, his colleagues, to the penetrating power of his evil eye...'Profound and compassionate, Primo Levi was one of the most astonishing literary voices to emerge from the twentieth century. Whether describing the most beautiful poem ever composed or an invention gone horribly wrong, these eight exquisitely wrought stories open up a rich, fantastical world of wonder, adventure and cruel twists of fate, where nothing is as it seems.This book contains The Magic Paint, The Death of Marinese, Censorship in Bitinia, Knall, Gladiators, The Fugitive, Bureau of Vital Statistics, Buffet Dinner Views: 60
An engrossing history of the science of one of the four fundamental physical forces in the universe, electromagnetism, right up to the latest indications that the poles are soon to reverse and destroy the world's power grids and electronic communicationsA cataclysmic planetary phenomenon is gathering force deep within the Earth. The magnetic North Pole will eventually trade places with the South Pole. Satellite evidence suggests to some scientists that the move has already begun, but most still think it won't happen for many decades. All agree that it has happened many times before and will happen again. But this time it will be different. It will be a very bad day for modern civilization.Award-winning science journalist Alanna Mitchell tells in The Spinning Magnet the fascinating history of one of the four fundamental physical forces in the universe, electromagnetism. From investigations into magnetism in thirteenth-century feudal France and the realization... Views: 60
PROTECTING THE GIRL NEXT DOOR
As top operative of the Gray Wolf Pack, Burke Silentman took on the most
dangerous cases. His current assignment: protect Laura Santos. However,
his client never said from what. So Burke moved in next to the
beautiful target to provide personal surveillance, both day and
night.... But could this woman be the true savior of the Navajo loner?
Even while Burke was fighting an adversary that threatened to leave them
both at death's door? Views: 60
From the 1950s to the 1970s, from Bar Harbor to Boca Raton, the ragtag crew known as the K&A Gang robbed wealthy suburban neighborhoods with assembly line skills. It was hard to imagine a more unlikely crew of successful thieves, writes Allen Hornblum. [They were] two-fisted, beer-guzzling, ear- and nose-biting hoodlums from a blue collar section of Philadelphia called Kensington. The gang infuriated homeowners up and down the East Coast, while baffling police. Confessions of a Second Story Man follows the gang as they move in and out of homes, courtrooms, and prisons, and even go on the run. Hornblum describes the transformation of the K&A Gang from a group of blue collar thieves to their work in conjunction with numerous organized crime families and their role in making Philadelphia the meth capitol of the nation. It is a compelling read about a fascinating bunch of hoodlums. Views: 60
Thirteen startling visions of yesterday, today, and tomorrow from the six-time winner of the Hugo AwardFrontiers can be found in all directions. Frontiers of time and space, as well as frontiers of courage, devotion, love, hate, and the outer limits of the human spirit. This outstanding collection of stories by one of science fiction's premier talents spans the length and breadth of history and the universe, while exploring thought-provoking new ideas and dilemmas.From the Baghdad of the Arabian Nights to a vast interstellar empire thousands of years in the future, from the Vatican to a one-man vessel drifting in the vast emptiness of the Asteroid Belt, from virtual reality duels to the subtle intricacies of time travel and a golf tournament on the Moon, here are tales of scoundrels and heroes, scientists and explorers, aliens and artificial intelligences, and even a young Albert Einstein. Each of them stands at the border of a new frontier and must... Views: 60
Dan Randolph never plays by the rules. A hell-raising maverick with no patience for fools, he is admired by his friends, feared by his enemies, and desired by the world's loveliest women. Acting as a twenty-first privateer, Randolph broke the political strangle-hold on space exploration, and became one of the world's richest men in the bargain. Now an ecological crisis threatens Earth--and the same politicians that Randolph outwitted the first time want to impose a world dictatorship to deal with it. Dan Randolph knows that the answer lies in more human freedom, not less--and in the boundless resources of space. But can he stay free long enough to give the world that chance? At the publisher's request, this title is being sold without Digital Rights Management software (DRM) applied.From Publishers WeeklyTen years after breaking the Russian Federation's monopoly on space travel, 21st-century swashbuckler Dan Randolph returns in this third-rate sequel to Privateers . Now an industrialist, Randolph is suddenly arrested and his billion-dollar lunar mining corporation confiscated by the corrupt and bureaucratic Global Economic Council--which happens to be headed by his archnemesis, Vasily Malik. Randolph escapes, and learns that his misfortune is linked to an impending global environmental disaster which the G.E.C. is using as an excuse to seize control of the world's economy--starting with his company. He also learns that organized crime has infiltrated the G.E.C. and is looking forward to a handsome profit from the seizure. With enemies chasing him between Earth and the moon, Randolph works to stop these schemes and save the earth without compromising its people's freedom. In a hackneyed, predictable plot and bad B-movie dialogue, Bova combines familiar environmental doomsaying with dewy-eyed capitalist optimism. Presumably a lovable rake, the totally unsympathetic Randolph acts more like an insensitive lecher; although Bova makes many careful gestures toward gender egalitarianism in his casting, the major female characters are inevitably sexually harassed, manipulated and victimized. Bova can do better than this childishly macho, feeble and unoriginal attempt at space adventure. Copyright 1993 Reed Business Information, Inc. From Library JournalImagine that the economics of the world is determined by seven major companies, and scientists have recently discovered that the greenhouse effect is not just a theory but a "cliff" ready to overwhelm the coastal cities with a tidal wave of undreamed proportions. A global economic cartel is desperate to keep this information from the public, since it could hurt their attempts to gain control of the seven influential industrial powers. In addition, the Mafia wants a piece of the action. Enter Dan Randolph, whose job it is to keep Earth from destroying itself. Unfortunately, nearly everyone is out to keep Dan quiet. Herein lies the plot and all the action. Robert Lawrence reads this sf tale with a clear voice and a moderate amount of characterization. His fine narration brings the characters to life and keeps the frantic action flowing to the very end. For sf collections.- Miriam Kahn, Columbus, OhioCopyright 1994 Reed Business Information, Inc. Views: 60
