From the man the Wall Street Journal describes as a 'global change guru', more than one hundred of the trends that touch every aspect of our lives.Patrick Dixon looks at how the future will be Fast, Urban, Tribal, Universal, Radical and Ethical - a future of boom and bust and great economic change as the emerging markets grow up; a future of great advances in medicine and also greater threats from viral epidemics; a future of political shocks and greater conflicts; a future in which people will strive for more privacy and businesses will change the way they relate to their staff and their customers; a future in which there will be driverless cars and solar power generated in the desert will power cities thousands of miles away. In short, with great perception and insight, Patrick Dixon highlights the risks that a future-proof business needs to be aware of, and what to...
Johnny Wainwright is a bush pilot repo man in South Central Alaska. One September afternoon he flies Alaska State troopers to a remote island in Prince William Sound on a routine case of domestic violence. But the troopers disappear, thick fog rolls in and things get strange. Add to the mix a peculiar lodge owner, a flirtatious cover girl model and gunfire. Mayhem and madness follow.“They say there's a million ways to make a living. For me there's only one. I fly airplanes. Small airplanes in remote Alaska. Sometimes I even get paid. It isn't much of a living but I get by. Man and machine battling the elements in the final frontier. It's the only life I want to live.”Johnny Wainwright is a bush pilot repo man in South Central Alaska. One September afternoon he flies Alaska State troopers to a remote island in Prince William Sound on a routine case of domestic violence. But the troopers disappear, thick fog rolls in and things get strange. Add to the mix a peculiar lodge owner, a flirtatious cover girl model and gunfire. There must be an easier way to barely make a living. In this sequel to Jim Craig's first Alaskan novel, North to Disaster, you'll be reacquainted with Johnny's quirky cohorts, old flames from the Yukon Bar and the infamous Alaskan weather. If you like adventures with twists and turns, buckle up for a ride into the off the wall world of Johnny Wainwright and the bizarre bush pilot lifestyle unique to Alaska.
From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products—and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships—relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using yesterday's thinking for tomorrow's challenges? Brand Intimacy details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for marketers and business leaders alike who are seeking to understand these ultimate brand relationships and the opportunities they represent. Divided into three sections, Brand Intimacy starts with Context and Understanding....
It's the end of a long work day and Katie finds a unique way to relax when the boss walks in... how will she be punished !
A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries. Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the U.S., turning away millions of dollars in business they simply cannot...