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Artificial Intelligence in Practice
Artificial Intelligence in Practice Read online
Artificial Intelligence in Practice
How 50 Successful
Companies Used Artificial
Intelligence to Solve
Problems
BERNARD MARR
with MATT WARD
This edition first published 2019
© 2019 Bernard Marr
Registered office
John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex, PO19 8SQ, United Kingdom
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ISBN 978-1-119-54821-8 ISBN 978-1-119-54896-6 (ePDF)
ISBN 978-1-119-54898-0 (ePub)
10987654321
Cover Design: Wiley
Cover Image: © mattjeacock/iStock.com
Set in 11/14pt MinionPro Light by Aptara, New Delhi, India
CONTENTS
Cover
Introduction The Most Powerful Technology Of Mankind
What's Artificial Intelligence? The Rise Of Deep Machine Learning
Artificial Intelligence Opportunities In Business
The Strategic Use Of Artificial Intelligence In Business
Artificial Intelligence In Practice
Notes
Part 1 Artificial Intelligence Trailblazers 1 Alibaba: Using Artificial Intelligence To Power The Retail And Business-To-Business Services Of The Future How Does Alibaba Use Artificial Intelligence?
Automated Sales Copy
Cloud Services
Smart Cities
Smart Farming
Academy For Discovery, Adventure, Momentum And Outlook
Key Challenges, Learning Points And Takeaways
Notes
2 Alphabet and Google: Maximizing The Potential Of Artificial Intelligence How Does Alphabet Use Artificial Intelligence?
Artificial Intelligence Personal Assistants
Language Translation
Self-Driving Cars
Captioning Millions Of Videos
Diagnosing Disease
Google Brain
Deep Mind
Key Challenges, Learning Points And Takeaways
Notes
3 Amazon: Using Deep Learning To Drive Business Performance How Does Amazon Use Artificial Intelligence?
Amazon Alexa
Amazon's Artificial Intelligence Flywheel
Amazon Web Services
Amazon Prime Air
Key Challenges, Learning Points And Takeaways
Notes
4 Apple: Integrating AI Into Products And Protecting User Privacy How Does Apple Use Artificial Intelligence?
Smarter Apps
Natural Language Processing
Key Challenges, Learning Points And Takeaways
Notes
5 Baidu: Machine Learning For Search Engines And Autonomous Cars How Does Baidu Use Artificial Intelligence?
Self-Driving Cars
Mobile Artificial Intelligence
Real-Time Translation
Key Challenges, Learning Points And Takeaways
Notes
6 Facebook: Using Artificial Intelligence To Improve Social Media Services How Does Facebook Use Artificial Intelligence?
Monitoring Content
Facial Recognition
Understanding Text
Suicide Prevention
FBLearner Flow
Facebook AI Research
Key Challenges, Learning Points And Takeaways
Notes
7 IBM: Cognitive Computing Helps Machines Debate With Humans How Does IBM Use Artificial Intelligence?
Project Debater
Key Challenges, Learning Points And Takeaways
Notes
8 JD.com: Automating Retail With Artificial Intelligence What Does JD.com Use Artificial Intelligence For?
Automated Deliveries By Air And Road
Facial Recognition Technology
Smart Fridges
Smart Shops
Key Challenges, Learning Points And Takeaways
Notes
9 Microsoft: Making Artificial Intelligence Part Of The Fabric Of Everyday Life How Does Microsoft Use Artificial Intelligence?
Underwater Data Centers
Who Uses Microsoft Artificial Intelligence?
Bonsai
Key Challenges, Learning Points And Takeaways
Notes
10 Tencent: Using Artificial Intelligence To Power WeChat And Healthcare How Does Tencent Use Artificial Intelligence?
Robots And Autonomy
Medical Technology
Tencent Miying – Artificial Intelligence In Hospitals
Key Challenges, Learning Points And Takeaways
Notes
Part 2 Retail, Consumer Goods and Food and Beverage Companies 11 Burberry: Using Artificial Intelligence To Sell Luxury What Problem Is Artificial Intelligence Helping To Solve?
How Is Artificial Intelligence Used In Practice?
What Technology, Tools And Data Were Used?
What Were The Results?
Key Challenges, Learning Points And Takeaways
Notes
12 Coca-Cola: Using Artificial Intelligence To Stay At The Top Of The Soft Drinks Market What Problem Is Artificial Intelligence Helping To Solve?
How Is Artificial Intelligence Used In Practice?
What Technology, Tools And Data Were Used?
What Were The Results?
Key Challenges, Learning Points And Takeaways
Notes
13 Domino's: Using Artificial Intelligence To Serve Up Hundreds Of Thousands Of Pizzas Every Day What Problems Is Artificial Intelligence Hel
ping To Solve?
How Is Artificial Intelligence Used In Practice?
What Technology, Tools And Data Were Used?
What Were The Results?
Key Challenges, Learning Points And Takeaways
Notes
14 Kimberly-Clark: Using AI To Make Sense Of Customer Data What Problems Is Artificial Intelligence Helping To Solve?
How Is Artificial Intelligence Used In Practice?
What Technology, Tools And Data Were Used?
What Were The Results?
Key Challenges, Learning Points And Takeaways
Notes
15 McDonald's: Using Robots And Artificial Intelligence To Automate Processes What Problem Is Artificial Intelligence Helping To Solve?
How Is Artificial Intelligence Used In Practice?
What Technology, Tools And Data Were Used?
What Were The Results?
Key Challenges, Learning Points And Takeaways
Notes
16 Samsung: Automating The Home And Workplace With Artificial Intelligence What Problems Is Artificial Intelligence Helping To Solve?
How Is Artificial Intelligence Used In Practice?
What Technology, Tools And Data Were Used?
What Were The Results?
Key Challenges, Learning Points And Takeaways
Notes
17 Starbucks: Using Artificial Intelligence To Sell Millions Of Coffees Every Day What Problems Is Artificial Intelligence Helping To Solve?
How Is Artificial Intelligence Used In Practice?
What Key Tools, Technology And Data Were Used?
What Were The Results?
Key Challenges, Learning Points And Takeaways
Notes
18 Stitch Fix: Combining The Power Of Artificial Intelligence And Humans To Disrupt Fashion Retail What Problems Is Artificial Intelligence Helping To Solve?
How Is Artificial Intelligence Used In Practice?
What Technology, Tools And Data Were Used?
What Were The Results?
Key Challenges, Learning Points And Takeaways
Notes
19 Unilever: Using Artificial Intelligence To Streamline Recruiting And Onboarding What Problem Is Artificial Intelligence Helping To Solve?
How Is Artificial Intelligence Used In Practice?
What Technology, Tools And Data Were Used?
What Were The Results?
Key Challenges, Learning Points And Takeaways
Notes
20 Walmart: Using Artificial Intelligence To Keep Shelves Stacked And Customers Happy What Problem Is Artificial Intelligence Helping To Solve?
How Is Artificial Intelligence Used In Practice?
What Technology, Tools And Data Were Used
What Were The Results?
Key Challenges, Learning Points And Takeaways
Notes
Part 3 Media, Entertainment and Telecom Companies 21 The Walt Disney Company: Using Artificial Intelligence To Make Magical Memories What Problem Is Artificial Intelligence Used To Solve?
How Is Artificial Intelligence Used In Practice?
What Technology, Tools And Data Are Used?
What Were The Results?
Key Challenges, Learning Points And Takeaways
Notes
22 Instagram: Using Artificial Intelligence To Tackle Online Bullying What Problems Is Artificial Intelligence Helping To Solve?
How Is Artificial Intelligence Used In Practice?
What Technology, Tools And Data Are Used?
What Were The Results?
Key Challenges, Learning Points And Takeaways
Notes
23 LinkedIn: Using Artificial Intelligence To Solve The Skills Crisis What Problem Is Artificial Intelligence Helping To Solve?
How Is Artificial Intelligence Used In Practice?
What Technology, Tools And Data Were Used?
What Were The Results?
Key Challenges, Learning Points And Takeaways
Notes
24 Netflix: Using Artificial Intelligence To Give Us A Better TV Experience What Problem Is Artificial Intelligence Helping To Solve?
How Is Artificial Intelligence Used In Practice?
What Technology, Tools And Data Were Used?
What Were The Results?
Key Challenges, Learning Points And Takeaways
Notes
25 Press Association: Using Artificial Intelligence To Cover Local News Stories What Problems Is Artificial Intelligence Helping To Solve?
How Is Artificial Intelligence Used In Practice?
What Technology, Tools And Data Were Used?
What Are The Results?
Key Challenges, Learning Points And Takeaways
Notes
26 Spotify: Using Artificial Intelligence To Find New Music You Will Love What Problems Is Artificial Intelligence Helping To Solve?
How Is Artificial Intelligence Used In Practice?
What Technology, Tools And Data Were Used?
What Were The Results?
Key Challenges, Learning Points And Takeaways
Notes
27 Telefonica: Using Artificial Intelligence To Connect The Unconnected What Problem Is Artificial Intelligence Trying To Solve?
How Is Artificial Intelligence Used In Practice?
What Technology, Tools And Data Were Used?
What Were The Results?
Key Challenges, Learning Points And Takeaways
Notes
28 Twitter: Using Artificial Intelligence To Fight Fake News And Spambots What Problem Is Artificial Intelligence Helping To Solve?
How Is Artificial Intelligence Used In Practice?
What Technology, Tools And Data Are Used?
What Were The Results?
Key Challenges, Learning Points And Takeaways
Notes
29 Verizon: Using Machine Learning To Assess Service Quality What Problem Is Artificial Intelligence Helping To Solve?
How Is Artificial Intelligence Used In Practice?
What Technology, Tools And Data Were Used?
What Were The Results?
Key Challenges, Learning Points And Takeaways
Notes
30 Viacom: Using Artificial Intelligence To Stream Videos Faster And Improve Customer Experience What Problem Is Artificial Intelligence Helping To Solve?
How Is Artificial Intelligence Used In Practice?
What Technology, Tools And Data Were Used?
What Were The Results?
Key Challenges, Learning Points And Takeaways
Notes
Part 4 Services, Financial and Healthcare Companies 31 American Express: Using Artificial Intelligence To Detect Fraud And Improve Customer Experience What Problem Is Artificial Intelligence Helping To Solve?
How Is Artificial Intelligence Used In Practice?
What Technology, Tools And Data Were Used?
What Were The Results?
Key Challenges, Learning Points And Takeaways
Notes
32 Elsevier: Using Artificial Intelligence To Improve Medical Decisions And Scientific Research What Problem Is Artificial Intelligence Helping To Solve?
How Is Artificial Intelligence Used In Practice?
What Tools, Technology And Data Were Used?
What Were The Results?
Key Challenges, Learning Points And Takeaways
Notes
33 Entrupy: Using Artificial Intelligence To Combat The $450 Billion Counterfeit Industry What Problem Is Artificial Intelligence Helping To Solve?
How Is Artificial Intelligence Used In Practice?
What Technology, Tools And Data Were Used?
What Were The Results?
Key Challenges, Learning Points And Takeaways
Notes
34 Experian: Using Artificial Intelligence To Make Mortgages Simpler What Problem Is Artificial Intelligence Helping To Solve?
How Is Artificial Intelligence Used In Practice?
Wh
at Technology, Tools And Data Were Used?
What Were The Results?
Key Challenges, Learning Points And Takeaways
Notes
35 Harley-Davidson: Using Artificial Intelligence To Increase Sales What Problem Is Artificial Intelligence Helping To Solve?
How Is Artificial Intelligence Used In Practice?
What Technology, Tools And Data Were Used?
What Were The Results?
Key Challenges, Learning Points And Takeaways
Notes
36 Hopper: Using Artificial Intelligence To Travel For Less What Problem Is Artificial Intelligence Helping To Solve
How Is Artificial Intelligence Used In Practice?
What Technology, Tools And Data Were Used?
What Were The Results?
Key Challenges, Learning Points And Takeaways
Notes
37 Infervision: Using Artificial Intelligence To Detect Cancer And Strokes What Problem Is Artificial Intelligence Helping To Solve?
How Is Artificial Intelligence Used In Practice?
What Technology, Tools And Data Were Used?
What Were The Results?
Key Challenges, Learning Points And Takeaways
Notes
38 Mastercard: Using Artificial Intelligence To Cut Down The “False Declines” That Cost Businesses Billions Each Year What Problem Is Artificial Intelligence Helping To Solve?
How Is Artificial Intelligence Used In Practice?
What Technology, Tools And Data Were Used?